Using Market Segmentation: Online Shopping Marketing Trends That Work

Using Market Segmentation: Online Shopping Marketing Trends That Work

Your customers are all unique individuals at different stages of the buying process, and your outreach efforts should take this into account. To send effective messages to your different customer groups, you’ll need to leverage email segmentation. This process allows you to refine your messaging and images for the unique needs of your target audiences.

With email segmentation for ecommerce sites, you can divide your email list into different groups, or segments. You’re able to tailor your messages to fit each group, giving each person a clear reason to open and engage with your email.

Since segmentation means that fewer customers will receive unwanted or irrelevant emails from your organization, you limit your vulnerability to unsubscribes. What’s more, you give your future customers a reason to remember your brand. This plays into the “Rule of Seven,” which posits that people must see a brand an average of seven times before taking action and making a purchase.

There are plenty of other reasons why retail industry market segmentation is a growing trend. With market segmentation, you can:

  • Stay more relevant to your different customers
  • Communicate more effectively with people who appreciate your brand
  • Reach out to potential customers to increase your online sales

Ready to take advantage of one of the most effective and accessible ways to target your buyers? Keep reading to learn more.

To get the basics out of the way, the definition of an email segment is simply separating out a part of your email list from the rest of it. This highly individualized process is your way of making sense of your email distribution list.

Think about all the people who have given you their email addresses. You likely talk differently to someone who is a long-time, loyal customer than to someone who only signed up to win a giveaway through social media. Those differences are the foundation of your messaging for each.

By avoiding content that simply doesn’t resonate with your audience, you’re less likely to have people hit the “unsubscribe” button. What’s more, you’ll be able to increase sales by increasing recipient interest and engagement with your brand.

Some hypothetical segments have already been mentioned, and you’ve probably already thought of some groups that make sense for your ecommerce sales. Each segment requires a different message to be effective.

Do you have people who regularly shop online with you? If so, they are your VIPs and you should communicate with them in a way that makes them feel as important as they are to your organization.

These people are your advocates. Give them reasons, like special discount codes, to share their opinions with their friends and family members. Let them know about new product launches before other customers. Cultivate this segment to keep them engaged and buying.

It doesn’t matter if you sell men’s designer clothing, books, or beauty products; there are some items that some people want and others definitely don’t. See if you can segment your email list into groups of people who have similar purchase histories so you can target them with special deals.

Of course, you want to have the opportunity to politely remind someone who may have gotten distracted before completing the purchase. Make an email segment specifically targeting people with abandoned shopping carts. Make sure to update your lists when they do make a purchase.

Thankfully, most of these functions can be accomplished through email automation.

Perhaps it also makes sense to segment certain consumers by location. You may face variables on delivery costs or availability, and you want to make sure each group of current and potential customers have the most accurate information and offers.

Every retail business is different, but it’s safe to say that there are at least a few core values that you closely connect with your brand. If that’s the case, you can create an email segment for people who share your passion. If you have a petition or a way to get more information about a charity or an action-based campaign, you can capture email addresses and segment them easily.

Once you’ve prioritized the importance of gathering email addresses of your current and future customers, you will find that you’ve already accomplished the hard part. While you continue to grow your email list, don’t forget to keep breaking up your recipients into meaningful segments. This will save you work in the long run.

You may be surprised by the amount of information you can learn about a customer simply by taking inventory of their purchase history. Are they purchasing items for a certain type of job or hobby?

Once you have a clear understanding of your different target audiences, you’ll be able to more accurately divide your customers into different groups.

Market Segmentation: Online Shopping marketing trend - purchase historyAmazon offers specific items based on purchase history, and your emails can do the same for certain segments.

If you’re not sure what type of customer a person may be, you don’t have to fret. You can simply ask them directly! A short, easy survey with the right questions can engage your customers while also telling you everything you need to know.

You can even provide an incentive, such as 5% off the next purchase, for filling out the survey.

Wondering how to reach people with abandoned shopping carts? What about potential customers that browse around but never add anything to their carts? There’s a method, and it’s called click segmentation.

The short version of this process is creating a well-thought-out sign-up form. You’re doing the work in advance so that the person filling out the form can segment themselves for you. You can give them a few options for what they’re most interested in or ask about their demographics. Find out why they’re signing up so you can directly meet that need.

If you’re on board with the theory but are still a little rattled about where exactly to begin the process of email segmentation, we’ve got you covered. Constant Contact has a step-by-step guide on segmentation that lays out the how-tos of optimizing your email list.

Any seasoned ecommerce business owner knows, however, that marketing doesn’t happen in a bubble. You can’t simply rely on direct email campaigns to grow your business. This process works best in collaboration with social media marketing, paid digital advertising, and a mobile-friendly, SEO-optimized website.

To learn more about the best practices for digital marketing for online retail businesses, check out Constant Contact’s The Download. This free guide can help you gain customers and grow your business faster than ever.

Source: www.business2community.com

Author: Author: Suzanne WentleyView full profile ›


The Most Notorious Online Money Transfer Scams of 2020 – MoneyTransferComparison (Magazine)

The Most Notorious Online Money Transfer Scams of 2020 – MoneyTransferComparison (Magazine)

  • Fake Invoices or “Whaling”
  • Supply and Business Scams
  • Job Scams
  • Prepayment Fraud
  • App Fraud
  • Cryptocurrency Scams
  • Fake prizes
  • The Nigerian Inheritance Scam
  • Telephone Marketing Scams
  • Untrustworthy Payment Systems
  • The Missing Item Scam
  • Vishing
  • Scam Basis:

  • Carelessness
  • Digital Illiteracy
  • Inattentiveness
  • Social engineering
  • Loss Potential:

    Threat Level:

    Key Indicators

  • Being rushed along
  • Uncharacteristic behaviour
  • Request to bypass standard procedures
  • How to protect yourself

  • Confirm and doublecheck
  • Communicate via a different channel to verify authenticity
  • Initiate the communication from your end
  • Scam Basis:

  • Inattentiveness
  • Loss Potential:

    Prevalence:

    Threat Level:

    Key Indicators

  • Altering account info
  • Uncharacteristic behaviour
  • Altering account info
  • How to protect yourself

  • Only use verified software you are familar with for payments.
  • Use multi-step payment confirmation
  • Scam Basis:

  • Social engineering
  • Loss Potential:

    Key Indicators

  • Too good to be true
  • Uncharacteristic behaviour
  • Request to bypass standard procedures
  • How to protect yourself

  • Be careful with offers that sound too good to be true
  • Avoid unofficial or illegal procedures
  • Communicate via a different channel to verify the authenticity
  • Scam Basis:

  • Fear
  • Greediness
  • Abuse of trust
  • Loss Potential:

    Mode of engaging:

    Combined

    Key Indicators

  • A suspicious pretext for requesting money
  • How to protect yourself

  • Never provide a deposit or pre-payment for employment
  • Research company information online to verify reputability
  • Scam Basis:

  • Sympathy
  • Fear
  • Baseless trust
  • Abuse of trust
  • Intimidation
  • Loss Potential:

    Key Indicators

  • Being intimidated
  • Previously unheard of
  • Too good to be true
  • Uncharacteristic behaviour
  • Being intimidated
  • How to protect yourself

  • Set up email and instant messaging accounts
  • Confirm and doublecheck
  • Avoid prepayment when possible
  • Scam Basis:

  • Baseless trust
  • Laziness
  • Digital Illiteracy
  • Malware
  • Abuse of trust
  • Loss Potential:

    Mode of engaging:

    Combined

    Key Indicators

  • Soliciting sensitive info
  • How to protect yourself

  • Research company information online to verify reputability
  • Scam Basis:

  • Baseless trust
  • Loss Potential:

    Key Indicators

  • Shoddy reputation
  • Request to bypass standard procedures
  • How to protect yourself

  • Research company information online to verify reputability
  • Scam Basis:

  • Greediness
  • Baseless trust
  • Social engineering
  • Loss Potential:

    Mode of engaging:

    Passive

    Key Indicators

  • Too good to be true
  • Being distracted
  • How to protect yourself

  • Research company information online to verify reputability
  • Only trust parties you’ve worked with before
  • Scam Basis:

  • Greediness
  • Baseless trust
  • Social engineering
  • Loss Potential:

    Key Indicators

  • Too good to be true
  • Previously unheard of
  • Shoddy reputation
  • Suspicious pretext for requesting money
  • Being rushed along
  • How to protect yourself

  • Never send money to strangers or unknown companies
  • Never feel rushed into a decision
  • Research company information online to verify reputability
  • Scam Basis:

  • Baseless trust
  • Frugality
  • Social engineering
  • Fake business
  • Loss Potential:

    Mode of engaging:

    Passive

    Key Indicators

  • Too good to be true
  • How to protect yourself

  • Never feel rushed into a decision
  • Scam Basis:

  • Inattentiveness
  • Digital Illiteracy
  • Baseless trust
  • Fake business
  • Loss Potential:

    Threat Level:

    Key Indicators

  • Losing account access
  • Payment delay
  • Shoddy reputation
  • How to protect yourself

  • Research company information online to verify reputability
  • Read the latest news about the service
  • Scam Basis:

  • Fear
  • Greediness
  • Fake business
  • Loss Potential:

    Mode of engaging:

    Combined

    Threat Level:

    Key Indicators

  • Explicitly illegal offer
  • Suspicious pretext for requesting money
  • Being rushed along
  • Being intimidated
  • How to protect yourself

  • Avoid unofficial or illegal procedures
  • Scam Basis:

  • Sympathy
  • Baseless trust
  • Abuse of trust
  • Loss Potential:

    Threat Level:

    Key Indicators

  • Suspicious pretext for requesting money
  • Limited communication
  • How to protect yourself

  • Avoid prepayment when possible
  • Request additional proof before payment
  • Scam Basis:

  • Baseless trust
  • Digital Illiteracy
  • Loss Potential:

    Key Indicators

  • Robocall
  • Soliciting sensitive info
  • How to protect yourself

  • Never divulge sensitive information, like passwords.
  • Beware of automated robocalls
  • Matt Di Vincere is a digital content specialist. His main expertise is in the comparison of products, and simplification of complex concept into digestible journalistic pieces. He serves as the main editor of MoneyTransferComparison.com for the past 3 years, and writes some of the content and the reviews, as well as provides guidance to other writers. He is a world affair and history fanatic, especially modern history.

    Source: magazine.moneytransfercomparison.com

    Author: Matt Di Vincere


    $20-$28 HOURLY Work-From-Home Jobs! Entry Level Tech Support

    $20-$28 HOURLY Work-From-Home Jobs! Entry Level Tech Support

    Date: 2020-11-10 13:16:01

    🔎 Now hiring work-from-home tech support jobs! Work-from-home helping customers with the company’s products phone, email, web, and chat. Competitive salary and excellent benefits! Available United States wide. Watch the full video for details, then apply ASAP!

    ▫FREEBIES▫

    ✔ Watch my FREE online resume and cover letter webinar. Learn how to create APPEALING resumes and cover letters for online jobs!:

    ✔ Download my FREE 10-page work-from-home checklist that explains everything you need to work online:

    📌Hot Lead:

    Technical Customer Support Specialist

    ________________________________________________________

    💜Join Our FB Group:

    (BUSINESS ONLY) if interested in promotion, sponsorship, or collaboration, please email [email protected]

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    #workathome #workfromhome #onlinejobs #techsupport #tech #techjobs #jobs #stayhome #withme #workathome #nowhiring #makemoneyonline #job #career #telecommute #telework #remoteworklife #DelilahBell

    Source: onlinejobsnetwork.net

    Author: ByOJN-Admin


    BEWARE! Google now knows you are watching porn

    BEWARE! Google now knows you are watching porn

    Those browsing through pornography online believe that using incognito mode will keep their sexual escapades safe from prying eyes. Think twice as this is just proving to be wrong.

    If you are watching porn online, Google is now going to put its foot in the middle. Yes, Google knows that you are surfing for pornographic content online and will poke you if you are watching too much of it.

    Most people browse adult content behind the doors. And to make it even private, people use the browser’s incognito mode so that their browsing history isn’t saved on the PC. Google’s Chrome has an incognito mode that allows you to browse porn through your heart’s content and your device will make sure nothing is stored on it. However, the fact now is that Google knows that you are using the incognito mode to surf porn and other such explicit material.

    But don’t worry as much as Google won’t stop you — but it will definitely alert you that you are watching too much of it.

    When you open a few too many incognito tabs in Chrome, Google’s browser automatically pops up a smiley or a winking face icon instead of the regular tab counter that shows up on the right top cornet. The same can be seen on both desktop and mobile devices.

    Though this could be a move by Google to help you refrain from ‘too much porn’ and keep you from porn addiction, we are still unsure about the fact on ‘how does Google know that you are using the incognito mode to watch porn?’ is Google tracking your route? Or is Google keeping a close watch?

    Probably not — Google might not be collecting data, but surely knows that incognito modes are usually used when someone watches porn. However, incognito modes could be used for various reasons —banking, shopping, payments, private emails apart from porn and privacy. Google banks on this information that you are using too much of incognito tabs and it’s about time you take a break.

    Google seems to be targeting users who have too many incognito modes opened with a cheeky hidden message. So next time you see that smiley icon on the extreme right corner of your browser — you know what it means and what you should do.

    Important: Do remember that surfing porn or doing ‘other’ stuff is still not safe with incognito tabs. The safest method yet is to use a VPN that can keep you anonymous on the web. Do note that incognito mode browsing is not completely private.

    Click on Deccan Chronicle Technology and Science for the latest news and reviews. Follow us on Facebook, Twitter. 

    Source: www.deccanchronicle.com


    *Apply NOW!!* $15 HOURLY Work-From-Home Jobs! Night Hours + Weekend Hours!

    *Apply NOW!!* $15 HOURLY Work-From-Home Jobs! Night Hours + Weekend Hours!

    Date: 2020-11-09 13:51:52

    🔎 Work-from-home jobs now hiring customer service agents! Support guests by answering their inquires about short-term rentals and their stay. Hours available nights and weekends. This work-at-home job is available United States wide. Benefits included. Watch the full video for details, then apply ASAP!

    ▫FREEBIES▫

    ✔ Watch my FREE online resume and cover letter webinar. Learn how to create APPEALING resumes and cover letters for online jobs!:

    ✔ Download my FREE 10-page work-from-home checklist that explains everything you need to work online:

    📌Hot Lead:

    Customer Experience Specialist

    ________________________________________________________

    💜Join Our FB Group:

    (BUSINESS ONLY) if interested in promotion, sponsorship, or collaboration, please email [email protected]

    __________________________________

    #workathome #workfromhome #onlinejobs #Avantstay #hospitality #jobs #stayhome #withme #workathome #nowhiring #makemoneyonline #job #career #telecommute #telework #remoteworklife #DelilahBell

    Source: onlinejobsnetwork.net

    Author: ByOJN-Admin


    Using Market Segmentation: Online Shopping Marketing Trends That Work

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